Last modified: October 1, 2019
1. Types of Information Collected
In order to better provide you with our numerous services, we collect two types of information about our users: Personally Identifiable Information and Non-personally Identifiable Information. Our primary goal in collecting information form you is to provide you with a smooth, efficient, and customized experience while using the Site.
Personally Identifiable Information
This refers to information that lets us know the specifics of who you are. When you engage in certain activities on the Site, such as filling out a form, requesting an appointment, ordering a product or service, submitting content and/or posting content in discussion forums or other public areas, entering a contest or sweepstakes, filling out a survey, or sending us feedback, we may ask you to provide certain information, such as your first and last name, mailing address (including zip code), email address, employer, job title and department, telephone and facsimile numbers, and other similar information. When ordering products or services on the Site, you may be asked to provide a credit card number. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in the activity. Personally Identifiable Information you provide is only used to fulfill your particular request unless you give us permission to use it in another manner.
Non-personally Identifiable Information
This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit on our Site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Uniform Resource Locator (“URL”) of the Web site that you just came from, which URL of the Web site you go to next, what browser you are using, and your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web (“Web”). An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web, allowing Web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet.
2. Collection Methods and Use of Information
We do not collect any Personally Identifiable Information about you unless you voluntarily provide it to us. You provide certain Personally Identifiable Information to us when you: (a) fill out a form or request an appointment; (b) enter sweepstakes or contests sponsored by us or one of our partners; (c) sign up for special offers from selected third parties; (d) send email messages, submit forms or transmit other information by telephone or letter; or (e) submit your credit card or other payment information when ordering and purchasing products and services on our Site. We may also collect information from you at other points on our Site that state that such information is being collected.
In addition, we may also collect, and our third- party ad server and/or content server may collect, certain Non-personally Identifiable Information. This information is ultimately stored in the form of categories and, in some cases, specific URLs. We use your IP address to diagnose problems with our servers, software, to administer our Site and to gather demographic information. Our third- party ad servers will also provide us with summary, but not individual, reports that tell us how many ads were presented and clicked on at our Site.
3. Release of Information
We do not sell, trade or rent your Personally Identifiable Information to others. We do provide some of our services through contractual arrangements with affiliates, service providers, partners and other third parties. We may provide Personally Identifiable Information to these third parties when such information is necessary for them to complete a requested transaction or otherwise perform their duties. For example, we must release your credit card information to the card-issuing bank to confirm payment for products and services purchased on this Site; release your address information to the delivery service to deliver products that you ordered; and provide order information to third parties that help us provide customer service, such as online forms.
We encourage our service partners to adopt and post privacy policies and require them to sign Business Associate Agreements if required under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) that protects your protected health information. Otherwise, the use of your Personally Identifiable Information by our service partners is governed by the privacy policies of those service partners and is not subject to our control.
Occasionally we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation or fraud prevention. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful and/or fraudulent.
We may also provide Non-personally Identifiable Information about our customers’ sales, traffic patterns, and related Site information to third party advertisers, but these statistics do not include any Personally Identifiable Information.
4. Updating and Correcting Information
We believe you should have the ability to access and edit the Personally Identifiable Information that you have provided to us. You may access and change any of your Personally Identifiable Information at any time by calling or by writing us at:
The Dental Group of Latta, Wells & Associates
1250 Peach St., Suite L
San Luis Obispo, CA 93401
Please include your name, address, and/or email address when you contact us.
We encourage you to promptly update your Personally Identifiable Information if it changes. You may ask to have such information deleted; however, because we keep track of past transactions, you cannot delete information associated with past transactions on the Site. In addition, it may be impossible to completely delete your information without some residual information due to the performance of data backups.
5. User Choices on Collection and Use of Information
We may, from time to time, send you emails regarding our products and services. In addition, if you indicated upon registration that you are interested in receiving offers or information from us and our partners, we may occasionally send you direct mail about products and services that we feel may be of interest to you. Only the Company (or agents working on the Company’s behalf and under confidentiality agreements) will send you these direct mailings and only if you indicated that you do not object to these offers. If you do not want to receive such mailings, simply tell us when you give us your personal information, opt out or unsubscribe using the link provided in an email, or call or send us a letter indicating that you no longer wish receive such offers and mailings.
You also have choices with respect to cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies, some parts of our Site may not work properly for you.
6. Security of Information
At our Site, you can be assured that your Personally Identifiable Information is secure, consistent with current industry standards. The security of all Personally Identifiable Information associated with our users is of utmost concern to us. Your Personally Identifiable Information is protected in several ways. You may access your Personally Identifiable Information only by contacting us and verifying your identity. In addition, your Personally Identifiable Information resides on a secure server that only select Company personnel and contractors have access to via password. All passwords and Personally Identifiable Information are encrypted, thereby preventing unauthorized parties from viewing such information when it is transmitted to us.
Personal information that you provide that is not Personally Identifiable Information also resides on a secure server and is only accessible via password. This information is not accessible from outside the Company and therefore you cannot access or view it.
In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, you acknowledge that: (a) there are security and privacy limitations of the Web which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.
When you use our Site, we store cookies on your computer in order to facilitate and customize your use of our Site. A cookie is a small data text file that a Web site stores on your computer’s hard drive (if your Web browser permits) that can later be retrieved to identify you to us. Our cookies store randomly assigned user identification numbers, the country where you are located, and your first name to welcome you back to our Site. The cookies make your use of the Site easier, make the Site run more smoothly and help us to maintain a secure Site. You are always free to decline our cookies if your browser permits, but some parts of our Site may not work properly in that case.
We may use an outside ad serving company to display banner advertisements on our Site. As part of their service, they will place a separate cookie on your computer. We will not provide any third-party ad server with any of your Personally Identifiable Information or information about your purchases. We and our third party ad server will collect and use Non-personally Identifiable Information about you, such as your IP address, browser type, the server your computer is logged onto, the area code and zip code associated with your server and whether you responded to a particular ad. Other advertisers may also place banner ads on our Site in the same manner as above, but we will not disclose any Personally Identifiable Information to them.
8. Privacy Policies of Third-Party Sites
9. Your California Privacy Rights
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of the Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected] or write to us at The Dental Group of Latta, Wells & Associates, 1250 Peach St., Suite L, San Luis Obispo, CA 93401.
10. Miscellaneous Privacy Issues
You must be at least 13 years old to use this Site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors under 13 years of age, and we request that children under the age of 13 not submit any personal information through our Site. If you are under the age of 13, do not use or provide any information on the Site or through any of its features, make any purchases through the Site, use any of the interactive or public comment features on the Site, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received information from a child under the age of 13 without verification of parental consent, we will delete that information. If you believe we might have unknowingly collected information from a child under the age of 13, please us using one of the methods listed below.
The Dental Group of Latta, Wells & Associates
1250 Peach St., Suite L
San Luis Obispo, CA 93401